“An exceptional autoresponder creates a great experience for your first subscriber. There are numerous variables, and if you had to this one by one for each subscriber, you’d required the hands of an octopus.Įmail sequences work even if you have 100, 10k, or a million subscribers. You’ll just have to outline your users’ journey only once, and then automated emails will have them involved based on their activities. It’s like keeping an online assistant that runs your business even while you’re asleep. That’s where email sequences can play a vital role. Three key benefits of email sequencing are: Scaling your businessĮven if you breathe, sleep and eat email marketing yet you can’t be there every moment of every day to send targeted emails to people at the specific times they need to see those emails to take action. That means companies that follow aggressive email marketing strategy that includes email sequencing have a tremendous opportunity ahead of them. Still, only 51% of businesses are using marketing automation. According to a study led by the Content Marketing Institute, 91% of B2B marketers consider email as a significant or crucial marketing channel. Why should you use an email sequence?Įmail sequencing can be beneficial for causing new leads and sales. For example, you can schedule a time-based email when someone completes a year of being your customer.
Time-based email sequences contain messages that are sent at preset intervals. For example, a user will get an email if they subscribe to your newsletter or buy something from you. Whenever someone takes a particular action on your website or inside your email campaign, trigger-based automated emails are sent to them.
Email sequences are also known as drip emails, lifecycle emails, autoresponders, etc.
#Sequences definition how to#
How to create an email sequence using FluentCRMĪn email sequence is a series of emails that are automatically sent out on a schedule to a particular group of people or customers on your email list.Different types of email sequences with examples.
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